NJ Pellets and Firewood
NJ Pellets and Firewood delivers high-quality heating pellets and seasoned firewood with local service, competitive pricing, and year-round reliability.
About Project
Upper Level Development created a streamlined, order-only WooCommerce site for NJ Pellets and Firewood, boosting local SEO, improving customer experience, and showcasing products with a user-friendly design tailored for seasonal demand, delivery logistics, and mobile browsing.
Our Role
237%
Increase in Online Sales
NJ Pellets saw a 237% increase in online orders after launching a streamlined, mobile-friendly site built for local buyers.
0.8 s
Page Speed
The site delivers lightning-fast performance across mobile and desktop, ensuring a smooth, responsive experience optimized for speed, usability, and engagement.
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Custom WordPress Plugin
We built a custom WordPress plugin that transforms WooCommerce into an order-only system—no payments, just fast, streamlined ordering.
For NJ Pellets and Firewood, Upper Level Development crafted a fully custom WordPress website designed to meet the needs of a seasonal, high-volume heating business. The goal was to streamline the ordering process without relying on traditional eCommerce payments. We developed a custom WordPress plugin that transforms WooCommerce into an order-only system—allowing customers to place product orders online for delivery or pickup, without needing to pay at checkout. This approach reflects how NJ Pellets operates and simplified the user experience for their local customer base.
The site was built with performance and responsiveness in mind. We implemented a clean, mobile-first layout that loads instantly on both desktop and mobile devices. With clear product pages, intuitive navigation, and a frictionless order flow, the site was built to handle winter rush traffic while remaining easy to manage on the backend. Customers can now browse firewood, heating pellets, and seasonal offers with confidence and convenience.
Our content strategy emphasized local SEO, helping NJ Pellets rank for high-intent keywords like “buying a pellet stove” and “firewood delivery in Hunterdon County.” Each page was optimized to attract and convert local traffic, while blog content reinforced their expertise and seasonal relevance. Together, this drove a 237% increase in online orders following launch.
From backend functionality to front-end design, every element of this project supports NJ Pellets’ growth and customer service goals. With Upper Level’s ongoing WordPress hosting and support, the site is positioned to evolve with the business—ready for peak seasons, product changes, and future digital marketing efforts.
Ready to See Your Site Here?
Stand out online with a custom WordPress site built for performance, reliability, and real results—backed by proven industry expertise.