Welcome to the Upper Level
Your goals define the solution.
We build what works.
Upper Level Development builds, improves, and supports websites that work the way your business needs them to — from custom functionality and integrations to performance, maintenance, and ongoing technical support.
Led by Greg Taylor · Haddon Township, NJ · Building since 2008
Why the website
The one marketing asset you actually own.
Own Your Digital Presence
Everything else in your marketing is rented. Social accounts, ad platforms, listing sites, the tools you send email through — someone else sets the rules, and they change them without asking. Costs climb, reach gets throttled, an account gets suspended and there’s nobody to call.
Your website is the exception. It’s the only piece of digital real estate you control outright, and it’s where every campaign you run eventually sends people. When it’s weak, everything pointing at it is worth less.
Which is also why it can’t be a one-time purchase. Software changes, threats change, and what your business needs changes. A site nobody tends gets quietly worse every month while the world around it moves.
You own it.
No algorithm, no landlord, no terms of service rewritten overnight.
Everything points to it.
Every campaign ends up here. It sets the ceiling on all of them.
It only works if it keeps working.
The build is the start of the job, not the end of it.
Working with us
Senior attention.
The right expertise when it’s needed.
Every Upper Level Development engagement is led by Greg Taylor, so you have one person who understands your goals, your website, and the decisions behind it. But the work isn’t limited to one person.
When a project calls for specialized expertise, we bring in trusted developers, designers, strategists, and technical specialists from a network built over years in the industry. You get the right people for the work without layers of account management between you and the people actually doing it.
Direct access
You work directly with the people responsible for your project. No ticket maze, unnecessary handoffs, or account manager translating between you and the work.
The right expertise
We don’t build a team around payroll. We build it around the project. When specialized expertise is needed, we bring in proven people who are exceptionally good at what they do.
Plain language
We explain what we’re doing and why, without hiding behind technical jargon. If something can’t be explained clearly, it deserves another look.
No surprises
Scope and price are agreed upon before we start, with a conversation before anything changes. You won’t open an invoice you weren’t expecting.
We stay
Launch day is the beginning of the relationship, not the end of the transaction. We continue to support, maintain, improve, and adapt what we build as your needs change.
RESULTS
What we build has to do more than look good. It has to work.
Whether it’s a website, custom development, or a web application, the job isn’t done because it launched. It’s done when it does what you hired it to do — generate donations, calls, bookings, applications, sales, or whatever success means to you.
That’s the outcome we establish before we build.
Non-profit · digital philanthropy
Built around giving
A slow, exposed site rebuilt using data-driven development practices for speed and security, while redesigning the giving experience around one clear priority: making donations easier and more effective.
Donations up 346%
Phoenix Children’s Hospital Foundation
Medical practice
Davis Cosmetic Plastic Surgery
A practice whose digital presence no longer matched its reputation. We delivered a complete rebuild with integrated e-commerce, then continued with the marketing strategy, optimization, and execution needed to drive patient engagement.
IncReased patient bookings
DAVISCPS.com
web development • Startup
Turning complex expertise into a clear digital presence
A healthcare advisory firm spanning clinical expertise, technology, AI, and capital needed clarity. We transformed its complex offering into a focused digital experience designed to drive meaningful engagement.
Strategy • UX • Web Development
Vertex Health Partners
Track record
Since 2008. Through every change. Still here.
Built for the Long Run
Upper Level Development is built on nearly two decades of hands-on digital work — building websites, solving technical problems, and adapting through every major shift in how the web works.
The technology has changed. The standard hasn’t: build it right, make it useful, and stand behind the work.
What we do
We build the asset. Then we keep it working.
The layout is only the beginning. We build the parts that make your digital presence actually work — custom development, marketing systems, integrations, automation, and AI-powered tools that connect the technology you already use.
Build – The Asset
01
Custom websites
Designed and built for your business, not adapted from a template — and built so your team can run it without calling us every time something changes.
02
Marketing systems
The foundation a real marketing plan runs on. Landing page architecture, forms that route where they should, search foundations, and reporting that tells you what’s working.
03
WordPress plugins
When your site needs to do something off-the-shelf tools can’t — booking, portals, donation flows, calculators, integrations — we write it. Documented, maintained, and yours.
Run — the work that keeps it alive
04
Content marketing execution
Upper Level Consulting sets the strategy. We execute it — on schedule, in your voice, published and measured. Nobody hands you a plan and wishes you luck.
05
Care, hosting & security
Updates, backups, security, uptime, and a monthly report that says what actually happened. Plus the rescue work: speed, accessibility, malware, migrations.
06
Ongoing development
Reserved capacity for organizations that always have a next thing. No re-scoping and re-quoting every time the business moves.
Scope
Start with the outcome.
Before we build anything, we define what it needs to accomplish, who it needs to serve, and how success will be measured. If strategy comes from ULC, we build directly from it.
Develop
Build around the goal.
Design, development, integrations, and functionality come together around the objective — with visibility throughout the process. No black box. No waiting until the end to see whether we got it right.
Deploy
Make sure it works.
Before anything goes live, we test the experience, performance, integrations, analytics, security, and infrastructure behind it. Launch isn’t the finish line; it’s when the work starts doing its job.
Evolve
Keep making it better.
We maintain what we build, measure how it performs, publish and improve content, add functionality, and adapt as your needs change. Because a digital asset should become more valuable over time.
Who we work with
Professional practices
A digital presence that reflects the reputation, expertise, and standard of the practice behind it.
Owner-led businesses
Web development handled, not managed. One point of contact, clear answers, and no unnecessary homework.
Startups
Marketing infrastructure built properly the first time, before there’s budget to tear it out and start again.
Non-profits
Where the site has to raise money and recruit people, not just explain the mission.
Digital philanthropy is a specialty, not a sideline. We’ve built donation experiences, run campaigns with hard public deadlines, and worked alongside development teams who answer to a board. If your site is the front door of your fundraising, we’ve done this before.
Ways to work together
Start where it hurts.
Most relationships start with a specific need and grow into ongoing work — which is where we do our best work anyway. What it costs depends on what it has to do, so we scope it together before anyone commits to anything.
Remediation
A fixed-scope fix — speed, accessibility, security, or a migration. No redesign required.
Custom build
A new site or marketing system, scoped and built end to end. Fixed fee, fixed timeline.
Care & support
Updates, backups, security, uptime monitoring, and monthly reporting. Hosting if you want us to handle it. The site stays current instead of quietly falling behind.
Content execution
Strategy from Upper Level Consulting, delivered by us — written, built, published, and measured. The plan stops being a document and starts being work that ships.
Ongoing partnership
Reserved capacity every month for organizations that always have a next thing — development, content execution, and improvements against a plan. No re-scoping every time something comes up.
Agencies and consultants: we also work white-label. Your client, your brand, our development.
How we’re connected
We’re the build arm of Upper Level Consulting.
Upper Level Consulting does the thinking — audits, marketing strategy, and CMO-level advisory. We do the building and the doing. ULC determines what should happen. We make it happen.
If you’re not certain the website is the problem, start over there. If you already know what needs building, you’re in the right place.
Visit Upper Level Consulting
Start Here
Tell us what it has to do.
Send the site, the situation, or just the problem. We’ll tell you what we’d build and what it takes — before anyone signs anything.