Is Your Website Working for You or Against You?
7 Questions Every South Jersey and Philadelphia Business Owner Should Ask
When was the last time you really looked at your website—not just glanced at it, but asked yourself if it’s actually helping your business grow?
Too often, we see well-meaning local businesses in South Jersey and the Philadelphia area pour time and money into their site… then forget it even exists. And if your site isn’t actively generating leads, building trust, or nudging visitors toward a clear next step, then it’s probably not pulling its weight.
Here’s a 7-question self-audit designed to help local business owners determine if their WordPress site is doing its job—or if it needs a reboot.
1. Can Visitors Tell What You Do in 5 Seconds?
We call this the “Five Second Rule.” If someone lands on your homepage, can they instantly understand what you do, who you help, and what action to take next? If not, your messaging isn’t doing its job.
Clarity always beats cleverness—especially in competitive markets like Cherry Hill or Center City, where attention spans are short and options are plenty.
2. Is Your Mobile Experience Frustrating or Flawless?
More than 60% of website traffic in South Jersey comes from mobile devices. That means if your site feels clunky or misaligned on a phone, you’re losing business. Navigation should be intuitive. Buttons should be tap-friendly. Contact forms should actually work.
Don’t just preview your site on your laptop. Test it like a customer. Better yet—have a friend over 40 try to fill out your contact form on their phone.
3. Does Your Site Load in Under 3 Seconds?
Slow sites kill conversions. And yes, your WordPress plugins and bloated themes might be to blame. A fast-loading website not only keeps people around longer but also boosts your local SEO rankings.
If your South Jersey small business website takes forever to load on mobile data, you’re making a poor first impression.
4. Is Your Call to Action Clear and Repeated?
Whether you want people to book a call, request a quote, or schedule a free consultation, the call to action needs to be obvious—and repeated.
We often audit local business websites that bury the CTA in a single spot or make it hard to find. Don’t make visitors hunt. Remind them what to do next.
5. Are You Using Google Analytics and Heatmaps?
If you don’t know how people are using your site, you can’t improve it. Every South Jersey small business website should have basic analytics installed—and ideally heatmaps too, so you can see where users are clicking, scrolling, or dropping off.
It’s not about spying on visitors. It’s about learning how to serve them better.
6. Is Your Website Accessible and Inclusive?
Accessibility isn’t just a legal checkbox—it’s good business. Can someone using a screen reader navigate your site? Are your fonts legible, colors readable, and images tagged correctly?
WordPress has great tools to help with this, and your developer should know how to implement them. If they don’t, we do.
7. Is It Easy for You to Make Updates?
You shouldn’t need to email your web guy every time you want to change a sentence or update a photo. WordPress should empower your business, not hold it hostage. If logging into your site feels like a tech support nightmare, something’s wrong.
A modern, growth-focused website should feel like a tool—not a burden.
Final Thoughts: Your Website Is the Hub of Your Growth
Whether you’re in Collingswood, Cherry Hill, Center City or Fishtown, your website should be the most powerful tool in your digital marketing toolbox. It’s not just about looking good—it’s about doing work.
At Upper Level Development, we specialize in making sure your WordPress site is fast, findable, and focused on results. If your current site isn’t performing, let’s talk. We’ll help turn it into a business-building machine.
