The Digital Marketing Strategy Checklist

Align Your Website, SEO & Social for Smarter Growth

If your content, your website, and your social media efforts aren’t working together, they’re probably not working the way they should.

This is the final post in our Connected Strategy series—a practical, no-fluff checklist to help you identify what’s working, what’s missing, and what to fix first in your digital marketing strategy.

It’s also available as a free printable PDF—perfect for team reviews, client strategy sessions, or personal audits.

• Get the downloadable checklist
• Need the full system that supports this checklist? Download the Connected Strategy eBook

What This Checklist Will Help You Do

Spot areas where your platforms are disconnected
Improve campaign performance and content alignment
Build a smarter system for long-term growth
Give your website the role it should have: command center of your strategy

Use it monthly. Use it with your team. Use it to uncover what’s missing and take action.

The Digital Marketing Strategy Checklist

Check all that apply. No scores. No math. Just real insight.

🔗 Social + Website Alignment

I create dedicated landing pages for campaigns—not just link to the homepage
My headlines, visuals, and CTAs are consistent from social posts to landing pages
I use real brand imagery from social content across my website
My website is mobile-optimized and designed with social traffic in mind
Every post or campaign directs users to a clear, relevant next step

📊 Data-Driven Strategy

I track social traffic with UTM links to see what actually converts
I regularly review Google Analytics or GA4 to monitor user behavior
I use heatmaps or scroll maps to improve page layout and design or GA4 to monitor user behavior
I update content and layout based on bounce rates and user flow
I track conversions—form fills, downloads, CTA clicks—to guide future strategyn bounce rates and user flow

✍️ Content & Campaign Planning

My blog and social calendars are planned in sync, not separately
I repurpose high-performing content across multiple platforms
My content is shaped by what my audience asks, searches for, or responds tot across multiple platforms
My calls to action are clear and consistent across all content
Every piece of content has a business goal: awareness, lead gen, or conversion

🔁 Feedback Loop Optimization

I turn top-performing social content into blog posts or downloadable offers
I use feedback, questions, and engagement to plan my next content pieces
I update landing pages or posts that underperform
I apply insights from user behavior to improve content performance
I treat my website and social as one feedback system—not separate channelstent performance

What to Do With It

Check off what you’re doing well
Highlight what’s missing
Download the PDF version and share it with your team

Most importantly: start treating your strategy as a system—not a collection of parts. That’s what Connected Strategy is all about.

Want the full eBook that supports this?
Includes a deeper breakdown of each section and how to align your platforms into one connected marketing engine.

Download the Printable Checklist PDF →
Free in exchange for your email address—yours to keep and use however you need.

Ready to Put This Checklist Into Action?

If you’ve gone through this checklist and realized there’s work to be done—you’re not alone. Most businesses have the tools. What they need is the strategy to connect them.

That’s the WordPress experts come in.

At Upper Level Development, we specialize in building high-performance WordPress websites and connected digital marketing systems that turn content into conversions and traffic into growth. Whether you need a full website overhaul, better SEO integration, or smarter campaign planning, we’re here to help.

Let’s talk about your next move. Let’s build a strategy that works—together.

The Digital Marketing Strategy Checklist